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Premium Cowboy ‘Connect’ software package goes live

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Belgium e-bike maker Cowboy has launched a new premium software package for enhanced safety and connectivity. 

Dubbed ‘Connect’, the new features include its latest AdaptivePower Technology, Crash Detection, and three new features built with Google Maps Platform – Hazard Alerts, Share My Ride and Clean Air Routes. 

Hazard Alerts harnesses crash hotspot data to provide the rider with in-ride safety notifications. When a hotspot is detected 60 meters away, riders are notified to slow down. 

Share My Ride allows users to celebrate achievements and share live journeys with friends and family. Riders are automatically prompted to share their ride if they are travelling between 10pm-4am. 

Clean Air Routes, powered by Breezometer, shows riders the exact air quality level of the potential routes they can select. 

“In the same way as mobile phones, we are now seeing many of the most cutting edge innovations in e-bikes within software,” Tanguy Goretti, Co-Founder and CTO of Cowboy, told Zag Daily. 

“Cowboy’s software capabilities are the most advanced in the industry, demonstrated by our existing best-in-class features and now Connect provides a home for all the great future innovation we have in our packed product pipeline.” 

From today, Connect will be available to all Classic, Cruiser and Cruiser ST riders via an over-the-air (OTA) update through the Cowboy app. 

The firm has also today launched a lower priced e-bike model for the price conscious rider, without compromising on the distinctive features and design that define Cowboy.

Starting at £2,190, the model is available for Classic, Cruiser, and Cruiser ST models, and comes equipped with the brand’s signature removable battery, Find My Bike, GPS, Google Navigation, and Cowboy app.

Earlier this month, Cowboy unveiled its Cowboy Cruiser which provides a more upright, ‘Dutch’ riding position. 

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