Moovr, the Philippine-based shared micromobility operator, has found a slick and innovative way to generate revenue. Beyond charging $3 an hour for a ride, Moovr makes more than 25% of its revenue through in-app and traditional advertising methods.
“The Moovr rider app is a big revenue driver for us, and we’re just scratching the surface,” says Moovr’s Founder, Anna Moncupa.
“One in-app promotional campaign alone brought us $130,000, which more than covers the cost of buying additional electric scooters.”
The innovation at work
Operating as both a shared vehicle rental business and advertising company, Moovr sells ad space within its rider app, which is used by customers to scan and lease vehicles (sometimes up to four at a time on one phone) and pay for their rides through different payment options.
Banner ads are displayed within the pre-ride screen, which is visible to all renters before they start their trips.
Moovr then tracks ad performance and follows URL activity. For example, users can opt for a free ride if they provide their email addresses, which are then used for future marketing initiatives.
Outdoor advertising on Moovr’s bikes and e-scooters themselves is also offered to businesses, too.
Of course, what Moovr’s advertising clients really want is for lots of riders to see their brand, and so software tools help understand how people use the vehicles and where they go – which ultimately helps the company sell advertising better.
In addition, by using geofencing tech the company is able to strategically position vehicles in high-traffic hotspot areas to boost uptake.
How Joyride empowered Moovr’s ad growth
Joyride, a global micromobility platform that helps businesses manage their operations, developed the fully branded app for Moovr.
The app comes with built-in marketing tools that tap into in-app advertising, referral marketing programmes, local retail partnerships and more.
Multi-modal fleets such as Moovr also source and purchase their vehicles through Joyride’s ‘Garage‘, an e-commerce marketplace for anyone looking to directly purchase the hardware needed to operate a shared micromobility fleet.
To ensure Moovr could manage the fleet of vehicles from one place, Joyride supplied the firm with a backend dashboard featuring real-time analytics, performance-tracking software, geofencing capabilities and data compliance.
And the partnership looks to be paying off. Moovr recently added around 100 new e-scooters to its fleet, with plans to introduce mopeds soon too.
Now the company is expanding into new cities in Asia and encouraging riders to reach more destinations during their rides.
“We see people who want to take a scooter to a bus stop and then continue their trip in another city,” says Moncupa. “We see the demand, and we are feeding it.”
Ultimately, Joyride’s pledge is to give everyone a piece of the multi-billion-dollar micromobility market through sophisticated software-hardware solutions and ongoing support, and if this case is anything to go by, the company is delivering on that promise.
To view more case studies like this you can visit Joyride’s Resources.