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Joyride opens micromobility e-commerce shop for fleet owners

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Canadian firm Joyride has launched an e-commerce marketplace for anyone looking to directly purchase the hardware needed to operate a shared light electric vehicle fleet. 

Dubbed Joyride Garage, the global micromobility platform is home to e-scooters, bikes, e-bikes, mopeds, batteries and parts that are required to keep a fleet moving. 

Until now, Joyride has run a successful software platform allowing 100+ operators in more than 200 markets worldwide to launch, operate and scale their shared fleets. 

Now it is offering a new hardware solution, as sourcing vehicles is an expensive and timely hassle for operators, according to the company. 

“Working closely with our operators, I see first-hand the pain-points they face when it comes to hardware such as long lead times and murky supply chain logistics,” Joyride’s Global Head of Customer Success Nick O’Sullivan told Zag Daily. 

“By creating this portal featuring leading brands, flexible MOQs, shorter shipping periods, local stock and personalised pricing, we are once again working alongside operators to break down those barriers standing in the way of profitability and scale.” 

While the Garage is automated, it is also a personalised product where pricing and inventory fulfilment can be tailored to the varying fleet sizes and needs of managers. This means Joyride can work with orders ranging from four to 4,000 vehicles.

To make it easier for users to grow their fleet, the vehicles will come integrated with Joyride’s existing software platform. Fleet owners can set geofencing parameters, assign ‘no parking zones’ or ‘slow zones’, as well as gain insights into trip lengths. 


Ultimately, the firm’s mission is to give everyone a piece of the multi-billion-dollar micromobility market. 

Joyride is kicking off with partnered inventory from the likes of ACTON, Segway, Okai, Aike, Gra and Feishen, but the Garage will be updated on an ongoing basis with new hardware options. 

Stock is manufactured in Europe, North America and China, which means the company can ship available units to operators across the world with same-week lead times.

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