Zeus plans European expansion, looking at e-bikes and e-mopeds

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Zeus Scooters is planning to expand its services throughout Europe over the next 12 months, CEO Damian Young has told Business Focus.

The Irish-based shared e-scooter operator recently launched in Italy and already has a presence in Germany, Norway, and Sweden.

Founded in 2019, its scooters differ from many others on the market due to the three-wheeled design, which Zeus says provides “better safety and stability”.

Speaking in a recent interview, Young set out the firm’s plans for the next year, which include potentially branching out into e-bikes and e-mopeds.

“We want to continue that expansion through Europe and seek to enter new markets and cities over the next 12 months,” he said.

“Our main focus will be on the scooter business, but we’re also looking at other forms of micro-mobility to achieve similar outcomes. That includes reducing carbon footprints, looking at things like electric bikes, cargo bikes and mopeds for these cities. People have different preferences and very often users love bikes and don’t like scooters or a user may find a moped feels safer or can go longer distances.”

In addition to rolling out its services in more European countries, Zeus is in talks with cities in Canada and the US and is set to deploy new fleets in Malaysia, Australia, and New Zealand.

“When you look at it from an environmental perspective, the difference between a scooter and a car is the same kilowatt power will take a scooter 100km on what will take a car 1km,” Young added.

“We see scooters replacing cars in city centres, with some cities banning cars from city centre locations. However, it also needs to integrate with public transport. You might have buses or trains but you need that last mile transport, and Zeus Scooters wants to be part of the innovation around micromobility in those cities.”

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