The former Director of Events at Formula 1, Alexandre Molina, has been appointed CEO of the FIM EBK World Cup – the first e-bike global racing series.
Molina brings three decades of F1 experience and will head the launching of the new series, which will commence this summer.
Dedicated to high-speed, criterium-style, e-bike racing, the series is gender-inclusive and has a declared mission to champion the adoption of clean mobility solutions.
It will start with proof-of-concept races in 2023 ahead of a global expansion to host cities around the world for its first full season in 2024.
“I have a very personal perspective on the EBK proposition as I am a lifelong and passionate cyclist,” Alexandre Molina told Zag Daily.
“But with the advent of electrification, cycling suddenly has a far wider applicability beyond sport and leisure, it becomes a viable way to solve many sustainability problems particularly in urban settings, alongside other micromobility options. I have spent almost 30 years witnessing Formula 1 accelerate automotive technology and provide a global marketing platform for car brands and thus I have a clear conviction that EBK can do the same for the coming e-bike revolution.”
Executive team
Molina will head EBK’s experienced executive team that includes Sandy Ma, Richard Bate, Mark Barfield and Judith Rowan.
Ma has over a decade of experience in sports property development in Asia, while Bate spent seven seasons leading Formula E’s safety and sustainability efforts.
Barfield brings extensive international cycling and triathlon experience and Rowan is an event business management expert, with a proven track record in building calendars for international cycling and motorsport.
The announcement follows a partnership with bicycle manufacturer BMC and sanctioning of the series by The Fédération Internationale de Motocyclisme.
“Now we will start adding some meat to the bones with some exciting news about cycling stars who will be joining us in the near future, as well as announcing some of the cities that will be hosting our first races,” said Molina.
