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Zeus expands European presence with Zipp acquisition

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Irish mobility company Zeus Scooters has acquired fellow Irish micromobility firm Zipp Mobility to expand its reach in Ireland and the UK.  

Headquartered at NovaUCD in Dublin, Zipp runs e-scooter and e-bike services in nine locations across Ireland, the UK and Poland.

The move creates Ireland’s largest homegrown micromobility company. 

It follows Zeus’s acquisition last year of British e-scooter sharing firm Zwings. This latest acquisition means that Zeus is now operating in more than 50 locations across nine countries – Croatia, Germany, Ireland, Italy, Malaysia, Norway, Poland, Sweden and the UK.

Zeus Founder and CEO Damian Young told Zag Daily that the company’s main goal is to continue to expand both organically and through strategic acquisitions.

“We have continued to expand in Europe and in the UK and seek potential fit acquisitions going forward,” said Young. “The idea is to drive the business forward, but also to get those economies of scale.” 

The CEO said that he has no plans to rebrand Zipp Mobility, but does want to make changes to its structure to streamline operations, invest in new fleets and equipment, and improve its existing services.

While Zeus is perhaps most well known for its unique three-wheeled e-scooters, it has just launched a new two-wheeled e-scooter model under Zwings in Cheltenham. This new model is expected to be deployed in the areas where Zipp currently operates in the UK in the coming months.

Young previously told Zag that the UK is a very attractive market as “it is on our doorstep, it is English speaking and it is one of the most underserved micromobility markets in Europe so there is a lot of potential.” 

Zipp Mobility CEO and Founder Charlie Gleeson said: “In essence, we are two companies who share the same core mission and values, to make our cities more accessible to all, through affordable and sustainable modes of transport. I am very proud of what both companies have achieved individually, but I am more excited for what we can achieve together as the leading micromobility company in Ireland.”

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