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TIER makes move into North America with Spin acquisition

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Shared micromobility operator TIER has acquired Ford-owned micromobility firm Spin, marking the company’s entry into North America.

The purchase price has not been revealed but the sale makes TIER the largest multimodal (e-bikes, bikes and e-scooters) micromobility operator globally.

With Spin’s 50,000 vehicles, this takes TIER’s total fleet size to 300,000 vehicles, and means the firm will now partner with cities in two new countries – Canada and the United States.

“TIER’s acquisition of Spin and our entry into the North American market are huge milestones in our mission to Change Mobility for Good,” said Lawrence Leuschner, CEO and Co-Founder of TIER Mobility.

“We are excited to support citizens in cities and communities across North America to make the switch from cars to more sustainable urban mobility solutions – a switch that is urgently needed to decarbonize towns and cities across the world.”

The Berlin-based firm will benefit from Spins city partnerships in North America and city-focused innovations like sidewalk riding detection technology.

One of TIER’s projects will be to update the Spin fleet with 100 per cent swappable batteries in the North American micromobility industry.

Franck Louis-Victor, Vice President for New Businesses at Ford Motor Company, said: “We are proud Spin has become a trusted micromobility partner for cities across North America and the United Kingdom. We believe there are incredible synergies between Spin and TIER, and this new era will provide scale that’s desperately needed in the competitive micro-mobility sector.”

TIER now operates in more than 520 cities and communities in 21 countries worldwide.

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