Swiftmile has partnered with outdoor advertising platform Vector Media to deploy 40 transit-focused digital advertising screens at Swiftmile’s micromobility charging hubs in West Palm Beach, Florida.
The San Francisco-based firm provides scalable in-field micromobility parking and charging systems for e-bikes, e-scooters and e-mopeds.
This new partnership will begin by upgrading 20 existing shared bike parking stations with 40 dual-sided 55” high definition displays.
Aside from just ads, the screens will show all transit options within a 5-minute walk, community messaging and more.
“Bike share and scooter systems, especially e-bikes, require a heavy hand in operations that are very expensive to run, and as we are seeing across the world, hard to make a profit,” Swiftmile’s CEO and Co-Founder Colin Roche told Zag Daily.
“Our transit focused digital display platform helps offset costs by generating revenue from digital ad sales, while at the same time we display public service announcements like Amber alerts and ads for non-profits for free. So it’s a win-win for everyone where the ad network helps pay for the rollout of the shared vehicles.”
The stations are remotely monitored and controlled, and can either be powered by its smart connection to the grid, swappable batteries, solar power, or through a combination of multiple input power sources.
“We are honoured to have been selected by Swiftmile to serve as the exclusive media sales arm for Swiftmile’s micromobility network in West Palm Beach,” said Marc Borzykowski, CEO of Vector Media.
“Advertisers are increasingly focused on dynamic, hyper-local digital advertising opportunities like this to help them inform and engage consumers in the communities they serve. We believe this sustainable mobility network supported by digital advertising is a model for many cities across the country moving forward and are excited to provide our clients with the opportunity to advertise on these unique assets.”
Swiftmile is due to launch the new digital signage network with Vector in December this year.