Superpedestrian saw a significant bump in rides during European Mobility Week when it offered a discount for journeys on its LINK e-scooters.
Riders logged 210,000km between 16 and 22 September, 30 per cent more than the 160,000km total that the firm forecast in advance.
To celebrate European Mobility Week, Superpedestrian invested €100,000 in an initiative that granted riders in more than 30 towns and cities a 20 per cent discount.
In addition, it offered free 30-minute rides in Lisbon, Rome, Turin and Vienna on World Car Free Day.
Haya Verwoord Douidri, VP (Global market expansion, strategy and policy) at Superpedestrian, believes that the strong ride numbers were “directly due” to the subsidies put in place.
“We promised European communities that we would work tirelessly to support them when we first launched in Europe in September 2021, and initiatives like these show that people are responding to our lead,” she added.
Superpedestrian has launched its LINK e-scooters in eight countries across Europe and North America to date, and is keen to continue replacing car journeys through its micromobility devices.
“We are proud to enable shared micromobility services in the more than 50 cities that we serve globally by supporting greater connection to public transit and offering a more sustainable alternative to short car journeys,” said Jean Andrews, Policy Director (UK and Ireland).
“With COP26 around the corner requiring stronger global action on climate change, we have a reminder of the imperative to act to reduce emissions urgently across every sector of the global economy. Shared micromobility needs to be deployed at scale to further support decarbonization of transport.”
