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Pure agrees partnership with UK’s biggest tech retailer

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Electric scooter brand Pure Electric has agreed a partnership with the UK’s biggest technology retailer Currys, which will see its products stocked at stores across the country.

The move marks the first time Pure has worked with a major retailer in the UK and forms part of its strategy to make micromobility more accessible throughout the country.

The Pure Air scooter is to be available at 66 Currys stores across the UK and Ireland, with the Pure Air Pro available to order through Currys online.

Dan Grech, Chief Commercial Officer at Pure Electric, told Zag Daily: “This is another big milestone in our plans to make Pure’s award-winning micromobility products easily accessible, particularly in the UK as we look forward to legalisation.”

Pure has already seen success with this retail distribution model in France and Spain, after partnering with retailer Fnac Darty and is aiming for similar traction in the UK.

Grech added: “Stocking our e-scooters in Currys opens up a lower cost commute for consumers when appropriate regulation is introduced, which not only brings a new transport option to the forefront during the cost-of-living crisis, but also has a direct benefit in improving urban pollution and congestion, positively impacting local communities.”

Currently, privately-owned e-scooters are not legal for use on public roads in the UK but Pure will be hoping that its products are in prime position for when legislation is approved.

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