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Neuron marks Global Road Safety Week with inclusive safety campaign

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Shared micromobility operator Neuron has been holding ScootSafe events up and down the country this week as part of a campaign to mark this year’s Global Road Safety Week.

The campaign is designed to explore community perspectives around e-scooter use and highlight the impacts irresponsible e-scooter riding can have on different community members.

To achieve this, Neuron partnered with The Royal Society for the Prevention of Accidents (RoSPA) and sight loss charities, The Royal Institute of Blind People (RNIB) and the Thomas Pocklington Trust (TPT).

RoSPA representatives joined Neuron alongside RNIB and TPT to provide short safety briefings on safe riding and responsible parking. Those who attended were able to earn credits towards future rides.

The team also produced a series of rider education materials and parking guidelines.

Part of these include a series of light-hearted videos, albeit with serious messages. The intention is to encourage riders to be mindful of their surroundings and considerate of wheelchair users, the elderly and visually-impaired. By watching these videos, participants can join in on Neuron’s social media competition and stand a chance to win free rides.

George Symes, UK Regional Manager at Neuron Mobility, said: “We have worked closely with RoSPA and RNIB to develop resources and incentives to promote safe and responsible behaviour. We will continue to collaborate and engage with them and other disability and accessibility groups as we grow in the UK.”

Nathan Davies, Executive Head of Policy and Portfolio at RoSPA, added: “It’s great to see Neuron are continuing to educate riders on the rules of the road, including how to ride safely and responsibly in accordance with the highway code. Neuron’s campaign is to educate riders to ensure the safety of all members of the community, including the elderly and partially-sighted.”

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