Micromobility firm Lime has launched a gift-swap service allowing new private e-scooter owners to trade in their devices for free journeys.
According to the operator, thousands of e-scooters were given as gifts this Christmas despite it still being illegal in the UK to ride a privately-owned device on public roads.
Currently, the only e-scooters that can be legally ridden on UK roads are those available for rent through the trial, which has been running since late 2020.
Through the new scheme, Lime – which operates shared e-scooters in London, Milton Keyes, Salford and Rochdale – is offering people that have recently received an e-scooter as a gift the chance to exchange their present for the equivalent amount in free Lime rides.
To take part in the exchange, riders simply need to email Lime during the first two weeks of January with proof of purchase for their private e-scooter between Black Friday and Christmas Day.
Discussing the new scheme, Alan Clarke, Senior Director of Policy for UKI at Lime, said: “It’s extremely promising to see so many people around the UK actively choosing more active, sustainable modes of transport, including e-scooters. However, until private e-scooters are regulated properly, it’s important riders are aware of the differences in rules between them and rental scooters before they take their new Christmas present for a spin.
“We know that retailers aren’t always clear on communicating both legal and safety risks, which is why we’re offering our gift-swap service. This way consumers can continue to travel sustainably next year, but avoid potential rider regret after a run-in with the police.”