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Joyride and Flare Take Leap Forward with Micromobility Safety

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Global micromobility software provider Joyride has taken a significant step forward in ensuring rider safety by partnering with Flare Aware

Flare’s safety platform uses advanced algorithms and sensors to pre-warn drivers when a vulnerable road user, such as an e-bike or e-scooter, is in their blind spot. 

The new partnership means that Flare Aware will be available to Joyride’s global community of micromobility operators as an app plugin feature. 

When a Joyride operator integrates Flare’s API it enables the locations of their active users to be sent into the Flare Aware Network which fleet operators and vehicle systems are linked with.

“This is fully GDPR compliant and the drivers do not know it’s a Joyride scooter or even ‘James’ on a scooter, they just get a audible notification that comes through their telematics system that there is a cyclist or e-scooter in their blind spot so they can double check their surroundings and prevent any human error,” Flare’s Co-Founder and COO James Duffy told Zag Daily. 

“It’s a simple system with a powerful impact on road safety on a global scale.” 

Some mobility operators have tens of millions of vulnerable road users globally, allowing Flare to scale rapidly with key partnerships. 

“Mobility operators integrating into this network enables us to scale from one to five million users just with one partner,” said Duffy. 

By tackling the issue of driver awareness, Flare’s software has the potential to significantly reduce the risk of road traffic accidents, which currently rank as the 8th leading cause of death worldwide, according to the World Health Organisation (WHO). 

Vince Cifani, Joyride Founder and CEO, said: “For Joyride operators, this added boost for rider safety falls right in line with our mission to offer the safest, most reliable riding experience on the market. 

“It also bodes well for future city permit applications. Large micromobility operators are already using this technology, and it will soon become industry standard. Independent operators vying for permits will require this safety advantage in order to stay competitive.”

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