London-based e-bike sharing service HumanForest has launched a new ‘Friends of the Forest’ concession scheme.
Designed to break down cost barriers to sustainable micromobility, the scheme offers students, NHS staff and emergency service workers a 20% discount on all HumanForest rides and minute bundles.
“We introduced the Friends of the Forest scheme to further support our community as the cost-of-living crisis continues,” HumanForest’s Interim Head of Partnerships Charlotte Pepperell told Zag Daily.
“Students are facing considerable rising costs, with 8 in 10 students saying they are worried about making ends meet, while key workers are looking ahead to a difficult winter whilst also facing soaring bills. We want to ensure that sustainable travel is accessible to those who need it by offering an affordable way to get to work or their studies.”
The scheme’s launch coincides with the start of a new academic year for university students. It is hoped that these concessions will be a catalyst for further behavioural change among students, given their greater engagement and proactiveness regarding the environment and climate change, said the company.
HumanForest is also proud to offer a 20% discount to NHS staff and emergency service workers in recognition of all their hard work and support they provide to the community. The company now partners with individual NHS trusts across London, which are committed to reaching carbon net zero by 2040.
“We are delighted to host a HumanForest Green Bay on our Sutton site,” said a spokesperson for The Royal Marsden NHS Foundation Trust. “It will offer our staff the opportunity to access this green and efficient mode of transport to and from the train station, made even more accessible by HumanForest’s Friends of the Forest 20% discount off all rides for key workers.”