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BBC and Free Now documentary explores London growth in shared mobility

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Mobility super app Free Now has taken part in a new BBC StoryWorks documentary series entitled ‘The Way We Move: Transporting Stories’ about how we get from A to B in cities and the stories of these journeys. 

Urban mobility is changing fast and Free Now’s film showcases the experiences of London cab driver Brian McDonough and his views on the growth of micromobility while reinforcing the importance of shared mobility. 

The series looks at the innovators who are finding new, more sustainable ways to transport people in cities, delving into the ways we can contribute to a greener, safer and more connected future. It is presented by the International Association of Public Transport (UITP).

Mariusz Zabrocki, UK General Manager at Free Now, told Zag Daily: “Working together with BBC StoryWorks Commercial Productions and UITP on The Way We Move was a perfect synergy for us. 

“In the Free Now episode, Brian McDonough highlights how important it is to have different forms of mobility available in the city and this is fundamental if we want to make mobility more efficient and sustainable without adding new vehicles on the street.” 

Free Now said it offers the largest vehicle choice for consumers in the UK and is committed to providing people with a variety of sustainable methods to travel.

This is evidenced by various micromobility integrations, including Tier, Dott and Voi, along with a company-wide commitment to be the first mobility platform to become Net Zero in all key European markets by 2030. 

Simon Shelley, Vice President of BBC Programme Partnerships – part of BBC StoryWorks, said: “The journeys we take every day matter. The experience contributes to our mood and productivity, and the modes of transport we use shape and contour our cities. It’s been a privilege to work with the UITP and partners such as Free Now to explore the Way We Move, and champion the innovation in urban mobility.”  

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