Wind, Superpedestrian launch e-scooter safety campaign in Nottingham

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Wind and Superpedestrian have launched an e-scooter safety campaign in Nottingham designed to educate riders and improve standards.

It was announced last week that Wind was replacing its e-scooters in Nottingham and Derby with LINK models following a £3 million investment by Superpedestrian, with 750 devices rolled out last week.

The campaign began on Monday and includes 17 digital billboards across the city centre and a run of print adverts in the Nottingham Post.

The campaign is part of an awareness and education programme funded by Superpedestrian and features reminders to riders to avoid riding on pavements, to use cycle lanes, to wear a helmet, to park considerately in a manner that avoids blocking any access routes, and to give pedestrians priority. 

The campaign is in addition to training instruction delivered to e-scooter riders in the LINK app, printed safety messaging on every LINK e-scooter, and a permanent street safety team that includes five parking patrollers.

Many other new safety measures will be introduced to the Nottingham and Derby shared e-scooter trial programme.

Jean Andrews, Policy Director (UK and Ireland) at Superpedestrian, said: “With LINK, we’ve built a scooter that is so sturdy and safe it has been described as ‘the Volvo of e-scooters’, and we’re delighted that Nottingham residents are getting the chance to try it out.

“We’re also very keen to support the local councils and communities in ensuring that our riders behave responsibly and sensitively. This week’s campaign – which begins just days after LINK scooters first rolled into Nottingham – is the first step towards achieving widespread adoption of considerate riding.”

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