TIER partners with Google Maps in the UK

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Micromobility firm TIER announced a partnership with Google Maps in the UK on Monday, expanding on their existing relationship in Europe.

The integration will give Google Maps users in London and York access to TIER shared e-scooters through the app, which will locate nearby vehicles that are available for hire.

Google Maps will also display how much a journey will cost, how long it will likely take, and how much battery power local e-scooters have remaining.

The two firms first announced a partnership in 11 European cities in July, with TIER e-scooters now visible on Google Maps in 52 cities across the continent.

TIER launched in London alongside Dott and Lime when the UK capital’s shared e-scooter trial began in June 2021, while it has been in York since last year where it manages a fleet of 750 e-scooters and e-bikes.

Overall, the firm has a presence in 16 countries and more than 145 cities across Europe and the Middle East.

Fred Jones, Vice President and Regional General Manager for TIER across Northern Europe, said: “By collaborating with one of the leading navigation apps, we are expanding access to TIER to more riders, providing them with better, greener options to navigate the city. 

“TIER’s mission, to get people out of private cars and change mobility for good, is better achieved through these collaborative partnerships. Our integration with Google Maps doesn’t just encourage people to take a new green form of transport but also a transport that is more convenient and cost-effective.”

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