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Pure Electric meets McLaren

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British e-scooter brand Pure Electric has teamed up with F1 team McLaren to release a special edition e-scooter as part of the retailer’s most exclusive collaboration yet.

Inspired by the Brazilian McLaren driver Ayrton Senna, the Senna Special Edition e-scooter aims to bring F1-level design and performance to urban travel with a maximum speed of 25 kilometres per hour and three different speed modes.

The collaboration announcement comes a week after Lando Norris, son of Pure Electric Founder Adam Norris, won his first Formula 1 race in Miami.

“After Lando’s first win with McLaren, this collaboration is something that I am incredibly proud of. Ayrton Senna was my childhood hero and I feel very honoured to be a part of celebrating Senna’s incredible legacy,” Pure Electric Founder Adam Norris said.

“The team have taken F1 inspired principles to build the world’s best e-scooter. I am very proud of this collaboration between PURE, McLaren, and the Senna Foundation.”

The Senna Special Edition adopts Pure’s staple forward-facing stance, folding handlebars and foot pads, and has a range of 31 miles. 

Lando Norris
This e-scooter was spied with British F1 driver Lando Norris in Australia outside the paddock before a race

A 710-watt motor offers strong hill climbing and acceleration capabilities, along with 10 inch puncture-resistant tyres and an IP65 rating provides full waterproof protection.

Founded in 2018, Pure Electric already has over 230,000 e-scooters distributed around the globe and is present in 800 retail outlets. The latest Senna Special Edition e-scooter will be available to buy on 24 May.

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