Swedish micromobility subscription service Movs has launched two new e-bike models for its shared fleet – Nörd and Ergo.
After two years with their heads down in development, the Movs team have created Nörd, a high-tech, single-speed with belt-drive and advanced sensors for a minimalistic and intuitive riding experience.
Ergo is a seven-speed for everyday commuters who want to bring along their bags and packages.
Their unique frame design produces a joint-free, sleek silhouette made from one piece of lightweight aluminium.
“Our design philosophy rests on three pillars; function combined with accessibility, minimalistic aesthetics and the importance of identity,” Chief Designer and Founder Jonas Rundqvist told Zag Daily.
“The frames have a continuous shape without welding joints, with cables hidden inside, lights are integrated and baskets mounted directly to the frame.”
Both models come with a portable battery, with a range of 100 km from a full charge.
Movs was set up in May 2021 as a Mobility-as-a-Service (MaaS) offering where customers can take out a monthly subscription for a bike, e-bike, e-moped or e-scooter.
“We want to help the broad masses transition to light electric vehicles and we think a super-simple all-inclusive membership combined with slick urban designer e-bikes is how we appeal to them.”
The company operates in four Swedish cities and is looking to expand into other European countries.
Movs is a subsidiary of one of Sweden’s largest retailers of e-mopeds and bicycles, Movs Technology Group (MTG).
Launched in 2005, the parent firm has its own Lifebike electric bicycle and DRAX moped brands.
