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Bird launches Smart Bikeshare Program in Bordeaux prior to e-bike rollout

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Shared micromobility operator Bird has announced the launch of both parts of its Smart Bikeshare Program in the French city of Bordeaux.

The local public bikeshare scheme has been integrated into the Bird app and the V3 bikes are now located at stations alongside Bird shared e-scooters.

Both traditional and e-assist bikes can be hired directly using the app, with the firm set to launch its own fleet of shared e-bikes in the city later this month.

Bird has already integrated with local bikeshare scheme in Los Angeles, Detroit, and Oslo, while the firm’s shared e-bike scheme was first launched in San Diego last month.

The Bird Bike features onboard diagnostics and a maximum range of around 90km per battery charge.

“We believe that the strongest micromobility programs are the ones that meet the sustainable transportation needs of the greatest number of riders possible,” said Global Head of Operations Renaud Fages.

“Between our shared scooters, our shared bikes and our industry-first integration with the local V3 bikeshare program, Bird is honoured to help lead the way forward on innovative, environmentally friendly transportation both in Bordeaux and throughout France.”

The firm began trading on the New York Stock Exchange earlier this month after completing its merger with special-purpose acquisitions firm Switchback.

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