TIER is introducing a new Safety Pricing model for its upcoming London trial next week, which will not charge riders when they are stuck in traffic or stationary during trips.
Usually e-scooter riders are charged by the minute including whenever the e-scooter is stationary, which can lead to urgent or reckless riding such as mounting the pavement to avoid traffic lights.
TIER hopes that their new Safety Pricing will discourage this behaviour while also saving riders money, with the policy also including a free minute at the beginning of a ride to enable riders to put on their helmet and plan a safe route before setting off.
In an effort to combat the use of illegal e-scooter use, TIER is also offering private owners in London the chance to trade in their vehicles to be recycled with a local recycling partner or repurposed.
This can be done through a charity or social enterprise in another TIER territory where private use is legal, depending on the condition of the vehicle. Users can do this in exchange for ride credit equal to their vehicles value up to £150.
Fred Jones, TIER VP and Regional Manager for Northern Europe, said: “By introducing our Safety Pricing feature and private e-scooter exchange scheme for the launch in June, we are already enabling far more responsible e-scooter use in London. Working with TIER Safety Board members such as London Vision and Transport for All, we will keep listening to the concerns of the public – especially people with sight loss and other disabilities – and develop solutions that benefit everyone in society.”