Tier, Dott and Lime have won a contract to deploy 2,000 shared e-scooters each in the Spanish capital of Madrid.
The 6,000 e-scooters will launch in May following a rigorous tender process.
Madrid City Council granted three-year licences which can be extended for six months at a time, depending on the evolution of demand.
One of the council’s major focuses in its tender requirements was orderly parking.
Manuel Arauco, General Manager for Spain and Israel at Tier, told Zag Daily: “In Madrid, we are implementing a comprehensive strategy to ensure orderly parking, tailored to the city’s needs. Tier’s strategy includes a mandatory after ride picture, the most reliable parking verification in the industry, and an in-app navigation system with parking assistance – with an ambitious operative strategy that includes management solutions for users and non-users, as well as for the Town Hall.”
Tier currently operates shared e-scooters in Malaga and Tarragona, while its bike sharing unit, nextbike, is already operating in seven cities across Spain, including Bilbao, León, Las Palmas and Barcelona Metropolitan Region.
Dott said its users will benefit from brand new vehicles, featuring large 12 inch wheels for stability, front, rear and indicator lights, and a phone holder. The e-scooters will join an existing fleet of Dott e-bikes, which have been running in Madrid since March 2021.
All Dott e-scooters will be fitted with licence plates, which ensures greater accountability from riders, and make it easier to report those who disregard the highway code. Any vehicles that are reported as badly parked will be removed within one hour of Dott being notified, keeping streets and sidewalks clear for all other road users and pedestrians.
“We are focused on ensuring our vehicles are carefully integrated, through dedicated parking spaces and with registration plates,” Gerard Sellares, General Manager for Spain at Dott, told Zag. “Our in-house teams will ensure we provide a safe and reliable service, which is effective for riders whilst respecting all city residents.”
Borja Carabante, Madrid’s Councillor for the Environment and Mobility, presented the new e-scooters this morning.
Carabante stressed that the new e-scooter services represent the city council’s commitment to implementing a model of shared micromobility that is “better organised, safer and integrated into the different mobility platforms.”
