Israeli company Inokim has announced its expansion into the United States, making its line of foldable electric e-scooters available to business-to-consumer (B2C) customers.
Opening a logistics office and warehouse in Miami, Florida, the company has committed to a goal of selling 15,000 scooters in 2022. Inokim wants that figure to rise further to 60,000 in 2023 by using new sales channels such as Amazon.
Kfir Ben Shooshan, Founder and CEO of Inokim, remarked that the company will be one of the few non-white label companies operating in the US.
“We are going to change market perceptions in the United States and make people understand the difference between ‘white label’ generic gadgets called X in one country, and Y in another, to a real and tested urban commuter scooter that INOKIM prides itself in,” said Ben Shooshan.
Inokim controls its entire production chain, from research and development in Tel Aviv, Israel, to production in Inokim’s factory in Shanghai, China, and now its sales for B2C worldwide.
The company also offers riders support from trained professionals for its on and off-road e-scooter models.
The expansion to the US comes after its foldable e-scooters earned a ‘Good Design Award’ at the 2020 Global Deal Convention. It also follows the launch of the company’s ‘OX’ electric scooter model, its most powerful and long-range scooter yet.
Furthermore, an app can be downloaded by users which enables them to connect to fellow riders around the world, which Inokim believes could “transform the nature of domestic travel.”