HumanForest has launched a fleet of electric bikes in Hammersmith and Fulham, which is the shared micromobility operator’s first West London location.
As part of the launch, riders will be offered 10 free daily minutes and anyone over the age of 18 working for a company based in the borough will be given 20 minutes of free cycling for the next month.
Riders will need to watch an advert before and after using the e-Bikes, which will then enable them to ride for free before being charged 15p per-minute.
To incentivise riders to park responsibly, the company has created ‘Green Bays’ within its app, which offers free parking and includes council-marked bike parking bays. Any ride that is completed under 10 minutes and parked in a Green Bay will be free of charge.
HumanForests’ zero greenhouse emission e-Bikes are serviced using electric vehicles, making it the only micromobility operator in the UK to offer a fully carbon neutral service, according to the firm.
The introduction of HumanForest’s fleet comes after fellow micromobility operator Dott launched in Hammersmith & Fulham last month, furthering its targets to improve air quality in the borough and its work towards net-zero carbon emissions by 2030.
Councillor Harcourt, Cabinet Member for the Environment, Hammersmith & Fulham, said: “Our joint venture with HumanForest is yet another way in which we’re empowering our residents to travel sustainably, cut carbon emissions and take climate action together. Having recently introduced e-bike rentals in Hammersmith & Fulham, it’s exciting to see our network grow so quickly.”