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E-bike hire booms in London’s Ealing borough

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E-bike hire is booming in Ealing as the London borough renews its contract with Lime and agrees a deal with TIER to deploy up to 500 e-bikes.

Lime e-bike rides have increased in the borough by 67% so far this year compared to the same period last year. Ealing has also achieved a milestone of 240,000 total rides since Lime’s launch in 2018, with over 550,000km’s travelled.

To keep pace with this demand, Ealing Council is renewing its partnership with Lime for another year, while also working to boost the provision of dockless e-bike hire.

Up to 500 TIER e-bikes will now be available in parking bays across Ealing and first-time riders can claim two free unlocks and 20 minutes free riding by entering the code ‘EALINGTIER’ in the TIER app.

TIER’s e-bikes will otherwise cost £1 to unlock and then £0.19 per minute. Regular riders such as those using e-bikes for full or partial commutes can benefit from daily or monthly passes.

“Ealing has particularly embraced sustainability as part of its pandemic recovery,” TIER’s Regional Manager for Greater London, Alex Berwin, told Zag Daily. “Whether that has been by encouraging green jobs, enabling active travel or taking serious steps to tackle air quality and climate issues, the borough has taken a proactive and measured approach.”

These micromobility schemes are all part of an ambitious programme by the council to tackle the climate crisis and support local people of all ages to lead active and healthy lives. The plan is for the council to invest up to £10m in active travel schemes to encourage walking, cycling and scooting wherever possible.

“Ealing was a trailblazer in establishing micromobility in London, and it has been exciting to see how usage has flourished in the borough since we launched back in 2018,” Lime’s Public Policy Manager for UK and Ireland, Georgia Corr, told Zag. “We’re delighted to extend our partnership, and look forward to seeing rides continue to grow.”

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