Dott is expanding outside of Europe for the first time by launching its shared e-scooter services in Israel.
The Amsterdam-based firm is introducing a fleet of 1,800 e-scooters in the city of Tel Aviv.
Pricing for this service will be the lowest in Tel Aviv at 1 ILS per minute, with no unlock fee, according to Dott.
All Dott’s vehicles are fitted with helmets in line with regulations, and software controlling the e-scooters sets a speed cap of 25kph.
Dott will face stiff competition from other rental firms including Lime, Wind and Bird and from companies which sell e-scooters directly to consumers such as INOKIM.
INOKIM’s CEO Kfir Ben-Shooshan told Zag Daily that “Israel is the capital of the electric scooter world”, while Bird’s Regional General Manager, Yaniv Rivlin, described Tel Aviv as the “city of the future” and “a microcosm of how micromobility will look in years to come.”
To accommodate the growth in micromobility, Tel Aviv plans to more than double its bike paths to cover 350 kilometres by 2025 in the 52-square-kilometre city.
Commenting on the launch, Dott’s City Manager of Tel Aviv Ben Galli, said: “Our e-scooters offer the most efficient way to travel across Tel Aviv without causing congestion or pollution and at the lowest prices.
“We are bringing our experience from major European cities to ensure that our service is carefully integrated into the city, offering a reliable service for our riders whilst respecting other road users and pedestrians.”