Shared technology provider Vulog has launched a carsharing management service to help large mobility actors, such as OEMs and car rental companies, to succeed in the market.
The service comprises the software platform and the day-to-day operational management, enabling players to overcome operational challenges and scale their carsharing fleets across cities.
“Vulog’s software is already trusted by leading mobility operators worldwide, offering the technology required for scalability, profitability, and an outstanding user experience,” Vulog CEO Greg Ducongé told Zag Daily.
“But we’ve learned that technology alone isn’t enough to succeed. This is why we’re taking it a step further. We not only provide the tools but also operate the service ourselves, managing everything from daily operations to growth strategies. Once the service is profitable, we hand it over to our partners. This combination of state-of-the-art technology and operational expertise is what sets Vulog apart.”
Vulog said it has spotted a disconnect between having great technology and knowing how to operate a carsharing service profitability. The provider believes success in carsharing requires deep market knowledge, operational expertise and a grasp of consumer expectations – which many large players lack.
“Mobility isn’t about manufacturing or selling vehicles; it’s about creating an efficient, user-focused service,” Ducongé continued. “Without the expertise to manage operations, even strong concepts and platforms fail.”
The CEO told Zag that he’s seen an OEM start a carsharing operation with 90 employees before even deploying a single vehicle. “This type of mismanagement is all too common and highlights the operational inefficiencies that sink many projects. At Vulog, we recognised this hole in the market. While other providers stop at delivering technology, we step in to bridge the gap with our operational expertise. We make sure the service is not only launched successfully but also scaled efficiently, delivering profitability before handing it over to our partners.”
A recent Invers report found that Europe’s car sharing fleets have grown 14% since 2023, with Germany running the most free-floating and station-based car sharing vehicles.
