Zag sits down with Jet and Whoosh, two shared micromobility operators that served the 2026 World Cup in Mexico, to reflect on how targeted promotions turned thousands of football fans into first-time micromobility riders.
Fresh from securing a 10-year shared e-bike licence in Istanbul, hop’s Co-Founder Yiğit Kipman sits down with Zag to discuss the operator’s plans for the Turkish megacity and what makes it the ultimate stress test for micromobility.
Milad Mahmoudyan launched Qick with just 80 e-scooters and no venture capital. Now, as the Swedish shared operator expands into Germany, he’s betting that lean operations are key to surviving Europe’s largest shared micromobility market.
On Earth Day 2026, Zag sits down with Beryl, Ryde and Port to examine how micromobility has reshaped urban movement across three use cases: commuting, living and logistics.
After cementing itself in Central Asia, Jet's Latam CEO Ilia Timakhovskii tells Zag why the Kazakh shared e-scooter operator turned to Latin America for its next phase of growth and how Brazil became one of its fastest-scaling markets.
From a solar-powered factory feeding surplus energy to the local grid to shared micromobility vehicles made of recycled materials, Zag examines Segway’s efforts to push sustainability beyond city streets.
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