We're passionate about shared spaces that put people first and how technology can improve our world.

Will Dodds


Transport and government specialist with particular interest in smart city solutions.  Will has contributed to numerous automotive, sport and smart mobility publications and websites during his career. 

Oliver O'Brien

Data and bike-share

Interpreting data is critical to shaping tomorrow’s mobility. As a researcher, data scientist and writer, Oliver has spent a decade tracking, mapping and analysing bike-share and shared scooter programmes around the world.

Laura Laker


A journalist, podcaster and active travel advocate, Laura writes regularly for The Guardian on cycling – among other notable publications – while her expertise has made her invaluable as a guest on BBC and Sky television.  

Zag On Deck

Sign up to receive ZAG On Deck, our newsletter on the rapidly growing micromobility industry and the latest developments in urban design.