Decathlon Pulse, the investment arm of French sports retailer Decathlon, has acquired a majority stake in Munich-based Rebike Mobility as it looks to scale the circular e-bike economy across Europe.
Founded in 2018, Rebike refurbishes around 20,000 e-bikes every year, reselling them through online marketplaces, leasing schemes and flagship stores across Germany and the DACH region.
The acquisition builds on an existing partnership between the two companies. With Decathlon Pulse now the majority shareholder, Rebike plans to launch additional online stores in Italy, Spain and Poland, while expanding into more physical Decathlon stores in Germany.
Thomas Bernik, CEO and Co-founder of Rebike, said the investment reflects the “growing relevance” of the circular economy within the bike industry.
“It demonstrates that sustainability, resource efficiency and product reuse are not only socially desirable but also economically attractive,” Bernik told Zag Daily. According to Bernik, the partnership shows that large companies are “recognising the value” of the circular economy and “actively investing” in it, with Rebike’s mission of giving used bikes a second life “acknowledged as strategically important”.
Franck Vigo, CEO of Decathlon Pulse, described the acquisition as a “natural next step” in the companies’ collaboration.
In 2025, Decathlon and Rebike piloted a shop-in-shop concept across Decathlon stores in Germany, allowing customers to sell back used bikes for refurbishment and resale. Building on the pilot, Rebike plans to roll out the concept to six additional Decathlon stores in Germany this year.
Rebike Mobility currently operates online shops in France, the Netherlands, Switzerland and Austria. The company said it will continue to operate as an independent company, retaining its brand, operational structure and existing management team. The value of the acquisition was not disclosed.
