The Zag List: 100 Mobility Changemakers

In the 2nd annual edition of The Zag List, we are recognising 100 trailblazers driving the global shift toward cleaner, safer and more connected mobility worldwide.

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The global transport industry is undergoing a sustainability revolution.

Cars and vans are being traded for e-bikes and e-scooters, self-driving shuttles are taking to the streets, electric air taxis are lifting off and flying ferries are skimming the seas.

That’s why we’ve expanded our spotlight in the second edition of The Zag List. This year, we celebrate 100 mobility changemakers across policy, advocacy, venture capital, tech, academia and the private sector because 50 simply wasn’t enough to do their work justice.

Each name on The Zag List represents more than leadership – they represent momentum. Together, these 100 changemakers are redefining the way the world moves and we are here to tell their stories.

Heidi Alexander

UK Secretary of State for Transport

Heidi hit the Cabinet ground running and hasn’t slowed since. Under her watch, e-scooter trials have been extended, self-driving taxi pilots fast-tracked and plans are advancing to legalise e-scooters and other Low-Speed Zero Emission Vehicles. The industry is taking note – and so are we.

Mikko Ampuja

Founder & CEO, Vapaus

Mikko is leading the fight to safeguard bike benefits in Finland as the nation ends tax exemptions for employee-provided bikes. Founder of Vapaus, the bike benefit pioneer that grew sixfold in two years, Mikko has become the industry’s steadfast champion, ensuring cycling perks remain a cornerstone of the workplace.

Trisha Ballakur

Co-Founder & CEO, Pointz

Since co-founding Pointz five years ago, Trisha secured over half a million dollars for the bike mapping app and boasts partnerships with global brands like Patagonia and Marathon Sports. Oh, and she’s 25 years old.

Raquel Barrios

Executive Director, YOURS

Raquel is shaping the next generation of road safety leadership. She marked the midpoint of the UN Decade of Action for Road Safety with three bold calls to accelerate progress toward a vision zero future: safe and accessible mobility for all, streets governed by stronger laws and transport that “heals, not harms.”

Bryan Bedford

Administrator of the Federal Aviation Administration 

Though he’s only been leading the FAA since July, Bryan’s impact is already being felt across America’s skies. The agency has rolled out a new eVTOL Integration Pilot Program, closed public consultation on the landmark Part 108 BVLOS rule, and advanced MOSAIC to modernise light-sport aircraft certification.

Keren Beit-Cohen

Head of Strategic Investments and Operations, EIT Urban Mobility

Keren has been instrumental in building Europe’s largest mobility innovation network. At EIT Urban Mobility, she leads the investment strategy for a portfolio of 130+ startups, propelling them to scale, break into new markets and shape the future of mobility across the continent.

David Belliard

Deputy Mayor of Paris on Public Space, Transport and Mobility

Image credit: Wikimedia Commons

David was a driving force behind the cycling success of the 2024 Paris Olympics. His relentless commitment to a largely car-free Games helped Paris rack up over one million bike rides in just six weeks.

JoeBen Bevirt

Founder, Joby Aviation

The “grandfather of eVTOL,” JoeBen Bevirt continues to turn ambition into altitude. He’s currently steering Joby through certification, expansion and a global rollout, delivering its first aircraft to Dubai ahead of commercial launch in 2026.

Jonah Bliss

Founder & CEO, Curbivore

Jonah is shaping the conversation on the future of transport. This year, he and the Curbivore crew teamed up with Zag to launch the Zag Talk podcast – a sharp, insider’s look at the trends transforming cities around the world. Equally unmissable is Curbivore’s newsletter which urban enthusiasts eagerly await each week to stay ahead of the mobility curve.

Alex Brown

CEO, Skyports Drone Services

Alex leads one of the UK’s busiest and most ambitious drone operators. From offshore wind farms in Germany to medical deliveries in Belgium and remote operations all over the world, he’s turning what were once trial flights into real-world logistics.

Celeste Brown

Policy and Partnerships Manager, Social Impact, Veo

Celeste is the driving force behind Veo’s push for accessibility and community impact. She leads initiatives that go beyond inclusive design – deploying free micromobility vehicles to housing and healthcare organisations so outreach teams can reach the people who need them most. Celeste is literally helping transform lives through mobility.

Ean Brown

Co-Founder & CEO, Skarper

Ean co-created an e-bike conversion kit that can electrify any bike in seconds. With nearly £13 million in funding and crowned winner at last year’s Eurobike awards, the F1-backed innovation is now available across the UK, letting more people experience electrical assistance without needing to buy a whole new bike.

James Browne

Founder, Hilo EV 

James ensures that wherever sustainability goes, safety follows. Hilo EV’s smart lighting technology boosts visibility of vulnerable road users to tackle two-wheeler deaths from the UK to India where they accounted for over 44% of road fatalities in 2022.

Melissa Bruntlett

Author & Urban Mobility Advisor

Melissa and her husband Chris traded Vancouver for Delft to embrace a Dutch, people-first way of life. They’ve authored three acclaimed books on human-scale cities and their latest – Women Changing Cities – has just hit the bookshelves, spotlighting female icons reshaping urban life.

Adam Bry

Co-founder and CEO, Skydio

“Life is short, build flying robots.” That’s Adam’s mantra and he certainly lives by it. A co-founder of Google Wing and former member of the FAA’s Drone Advisory Committee, he now leads one of America’s largest consumer and commercial drone companies.

Richard Buning

Senior Lecturer, University of Queensland

While the media often paints e-scooter riders as reckless rule-breakers, Richard does the homework to find out the truth. How much homework? 200 hours of traffic footage and over 600,000 observations across Brisbane – revealing that the majority of e-scooters riders are safe, compliant and responsible.

Fiona Campbell

Manager of Cycling Strategy, City of Sydney

As the city’s first-ever Bike Planner, Fiona has spent nearly two decades transforming Sydney from “the city that hates bikes” to one where masses of cycling commuters cruise the streets each morning. Raise a toast to Fiona.

Thibault Castagne

Co-founder & CEO, Vianova

As connected mobility technology takes off, Thibault doesn’t just admire it – he wields it. Vianova recently showed that 89 days of harsh braking data from connected vehicles can match the predictive power of 430 days of historical collision reports, giving cities the power to prevent crashes before tragedy strikes.

Antonia Charlton

Deputy Chief Executive, CoMoUK

From bolstering bike share to mastering mobility hubs, Antonia ensures accessibility stays front and centre of shared mobility. A CoMoUK veteran, she’s relentlessly making sure UK cities build transport systems that work for everyone – no exceptions.

Raphaël Cherrier

Founder and CEO, Qucit

Raphaël leverages a background in data science to keep micromobility fleets in their ‘optimal state’. From Gdansk to Singapore, his software company Qucit powers over 100,000 bikes worldwide, setting a global standard for smart urban mobility.

Emily Cherry 

Chief Executive, The Bikeability Trust

The UK boasts the largest government-funded cycling education programme in the world. Who heads it up? Emily. We had the honour of speaking with her about how the programme has taught safe cycling skills to over five million children and become the “envy of the world.”

Elisa Chiu 

Founder & CEO, Anchor Asia

Elisa is redefining how Asia’s innovation ecosystems grow. She’s spent nearly a decade building bridges between startups, corporates and investors across 15+ countries. In 2024, she launched Bike Venture with Taipei Cycle to inject fresh capital and ideas into the global cycling industry.

Kyle Clark

Founder & CEO, Beta Technologies 

A former pro-hockey player turned aerospace pioneer, Kyle is charting a steady, disciplined course to electrify aviation. Beta Technologies is building both aircraft and the charging backbone to power them, attracting billion-dollar backing, GE Aerospace partnerships and now a New York Stock Exchange debut.

Deirdre Costigan 

UK MP for Ealing Southall

Deirdre is one of the UK Parliament’s strongest champions for micromobility. As MP for Ealing Southall, she launched the UK’s first All-Party Parliamentary Group on Micromobility which played a pivotal role in getting e-bikes included in the upcoming English Devolution Bill – ensuring small wheels get big attention.

Mark Cracknell

Programme Director, Zenzic

Steering the UK toward a connected, automated transport future, Mark coordinates the national roadmap for self-driving innovation. He brings together industry, government and academia to turn research into real-world deployment.

Karima Delli

Former Chair of the European Parliament Transport and Tourism Committee 

Karima has spent 15 years shaping European transport policy. She co-founded the European Startup Prize for Mobility which this year celebrated its sixth edition, helping scale green transport innovation across the continent while paving the way for the next generation of leaders.

Haya Douidri

Director of Public Policy, Bolt

Haya is driving Bolt’s shared mobility expansion worldwide, from the operator’s first e-bikes landing in the UK this year to a fresh e-scooter fleet in Kazakhstan. She’s also played an instrumental role in Bolt’s bold research push funneling hundreds of thousands to scale sustainable mobility across Europe.

Natalie Draisin

North America Director and UN representative, FIA Foundation

Natalie is a global force for road safety. Her tireless advocacy played a pivotal role in embedding road safety into the UN Sustainable Development Goals. A visionary leader, Natalie champions slower speeds and protective policies to make travel safer and more sustainable for everyone, everywhere.

Christian Dufft

Chief Financial Officer, Donkey Republic

The Danish shared micromobility operator hit major milestones over the last year: millions raised, loans secured, and its first-ever positive EBIT. If anyone deserves a pat on the back, it’s the CFO keeping the Donkeys galloping forward.

Kamal ElSoueni

Co-founder & CEO, Rabbit Mobility

Kamal is steering Rabbit Mobility’s rapid rise. Last year the shared operator secured a $1.3 million raise to scale across North Africa and, with over 450,000 users, Rabbit is proving just how massive the region’s appetite for micromobility really is.

Alessandro Felici 

Founder & CEO, RideMovi

Under Alessandro’s watch, RideMovi has steadily pedalled its way to boasting one of Europe’s highest micromobility utilisation rates. In Florence, the operator now counts more registered users than the city has residents – proof that smart, steady growth really does go the distance.

Laura Fox

Co-Founder and Managing Partner, Streetlife Ventures

From overseeing the full P&L of Lyft’s world-class CitiBike scheme to co-founding VC firm Streetlife Ventures, Laura has sat on both sides of the green mobility investment table with one mission driving it all: pushing climate tech forward.

Lauha Fried

Policy Director, Cycling Industries Europe

With over 25 years as an EU lobbyist, Lauha is Zag’s go-to policy powerhouse. A key force behind the European Declaration on Cycling and a champion of bike leasing, Lauha relentlessly urges Europe to see why cycling is the solution to so many of its challenges. 

Tomohiro Fukuzawa

Founder & CEO, SkyDrive

Now leading one of Japan’s most prominent eVTOL developers, Tomohiro is pushing SkyDrive toward commercial launch by 2028, following the company’s record-breaking public flight demonstrations in Osaka. 

Adam Goldstein

Founder and CEO, Archer Aviation

Adam is steering Archer into a new phase of global expansion. This year alone, the company has secured entertainment partnerships for the 2026 World Cup and 2028 LA Olympics, forged new alliances in East Asia and completed the first international flights of its Midnight eVTOL in Abu Dhabi.

Tanguy Goretti

Co-Founder & CTO, Cowboy

The e-bike market’s post-Covid storm tested every player – but Tanguy has helped keep Cowboy firmly in the saddle. With fresh short-term financing and a new financial partner on board, we’re rooting for Cowboy’s next chapter to be just as bold as the beginning.

Nicolas Gorse

Chief Business Officer, Dott

Nicolas was instrumental in Dott’s show-stopping performance at last year’s Paris Olympics. You know – the event that turned Paris into a global stage for cycling, with one million rides in six weeks and Dott’s largest ever fleet of 15,000 e-bikes. Yeah, that one.

Kersten Heineke

Co-Founder & Co-Leader, McKinsey Center for Future Mobility

Kersten co-founded the McKinsey Center for Future Mobility, now a global authority on transport trends. Under his leadership, the Center crunches over 100 billion mobility data points and has just launched its first Consumer Insights AI tool – giving the industry unprecedented insight into travel behaviour.

Nneka Henry

Head of the UN Road Safety Fund

A driving force behind the UN Road Safety Fund, Nneka turns global commitments into real-world action. She unites governments, corporations and citizens behind life-saving road safety programmes in low and middle-income countries, and we got to witness her relentless commitment firsthand at the 4th Global Ministerial Conference on Road Safety.

Anne Hidalgo

Mayor of Paris

Image credit: Wikimedia Commons

Few introductions are needed. Under Hidalgo’s leadership, Paris has become the global model for urban transport. Think 1,300 kilometres of new bike lanes, the reinvention of the River Seine banks, a car-free Champs-Élysées and a crackdown on SUVs – this is what happens when bold ideas meet fearless leadership.

Fredrik Hjelm

Co-Founder & CEO, Voi

The man himself. Under Fredrik’s leadership, Voi has become one of micromobility’s biggest success stories – winning the coveted Paris tender and countless others, securing €90 million in bond financing, rolling out a fresh vehicle lineup and hitting milestone EBIT profitability, all in the past year.

Huazhi Hu

Founder & CEO, EHang

Huazhi has turned EHang into the face of China’s fast-emerging low-altitude economy and achieved a string of world firsts in the process from type certification to air operator approval. He’s making fully autonomous air taxis a commercial reality in Guangzhou, Hefei and beyond. 

Fiona Hyslop

Scotland’s Cabinet Secretary for Transport

Peak rail fares? Scotland ditched them. Under Fiona’s leadership, shared and equitable transport remains a national priority – making ScotRail cheaper and fairer and showcasing the country’s commitment to getting people out of their cars and onto public transport.

Gavin Jackson

CEO, Oxa

Gavin believes the UK is on the brink of a new industrial revolution and Oxa is one of the companies at the forefront. From tech deals with Nvidia to playing a key role in the CAM Pathfinder project, Gavin is leading the way for autonomous logistics in the UK. 

Bibi Jorissen

Co-Founder & CEO, umob

Think MaaS is dead? Bibi would like a word. Under her leadership, Umob struck deals with the world’s largest shared micromobility operators and secured its spot as one of Europe’s top MaaS players. If you don’t know her yet, you soon will.

Siddartha Khastgir

Head of Safe Autonomy at WMG, University of Warwick

As autonomous mobility accelerates from research to reality, Siddartha stands as one of the UK’s top voices ensuring it’s done safely. From spearheading over £17 million in research projects at the University of Warwick to representing the UK on three ISO committees, he’s setting the global standards that will determine how autonomy takes to the world’s roads.

Mike Klinker

Co-Founder & CTO, Regent

Image credit: Regent

Is it a boat? Is it a plane? No, it’s the Viceroy seaglider. The 12-seater, all-electric, wing-in-ground-effect vehicle is redefining maritime transport and has already racked up a $9 billion order book. At the heart of it is Co-founder Mike Klinker – the engineer turning sci-fi into a new era of sustainable flight

Laurianne Krid

CEO, European Cyclists’ Federation

After nearly two decades of representing millions of motorists at the FIA, Laurianne turns her attention to bikes. This year she takes the reins as CEO of the ECF, where she’s determined to secure a place for cycling in Europe’s corporate fleets, turn the EU Declaration into concrete action and secure a stronger future for bikes across the continent.

Aigars Lauzis

Co-Founder, CEO, Chief Amphibious Officer, BeTriton

While most cross borders by plane, Aigars does it his own way. This year, the BeTriton CEO pedalled, paddled, and camped 900 kilometres from Riga to Amsterdam in BeTriton’s amphibious camper-trike – a bike, a bed and a boat all in one.

Marko Lehtimäki

Co-Founder and CEO, Donut Lab

From Finland’s garage workshops to global OEMs, Donut Lab is rewriting how electric vehicles are built. Marko has steered the development of a modular, open hardware platform that lets anyone build high-performance EVs faster, cheaper and smarter.

Tuomo Lehtimäki

CEO, Verge Motorcycles

Tuomo is steering Verge Motorcycles to electrifying heights – literally. Under his leadership, the Estonian manufacturer set a Guinness World Record for the longest journey made by an electric motorbike on a single charge: a staggering 311 kilometres.

Robin Li

Co-founder & CEO, Baidu

Image credit: Wikimedia Commons

Robin is putting autonomous mobility in the fast lane. With him at the helm, Chinese tech giant Baidu has partnered with Uber and Lyft to roll out self-driving ride-hailing fleets across the world and joined forces with European public transport operators to connect rural communities where traditional transport falls short.

Simon Lightwood

UK Parliamentary Under-Secretary of State for Roads and Buses

In the UK Parliament, few push sustainable transport quite like Simon. From driving the UK’s e-scooter trials forward to backing Bikeability and Modeshift, he’s making sure active travel has a seat at the decision-making table and safe space on the roads. Cherish him at all costs.

Blanca López

Former Vice Mayor of Guayaquil 

Just 25 years old, Blanca has transformed Ecuadorian politics. As Vice Mayor of Ecuador’s largest city, she sparked a road safety revolution – splitting Guayaquil into 19 administrative zones to cut travel times, slash road accidents and bring the 15-minute city concept closer to reality.

Oliver Lord

Head of Strategy & UK, Clean Cities

Image credit: Kimi Gill

Oliver is one of Zag’s go-to voices on the UK’s transport landscape. From spotlighting the dangers of SUVs to revealing the capital’s top sources of toxic emissions, his research doesn’t just inform policy – it sparks public debate and keeps sustainable, people-first transport at the centre of the nation’s future.

Jasper Luan

Product Director, Segway’s Commercial Mobility Business Division 

Jasper is the brains behind the vehicles powering some of micromobility’s largest fleets. From 15,000 Segway-supplied e-bikes serving the 2024 Olympic Games to providing the majority of Oslo’s e-scooter and Paris’ e-bike fleets today, Jasper helps build the hardware keeping cities moving sustainably.

Håkan Lutz

Founder & CEO, Luvly 

Håkan doesn’t wait for the future of mobility – he builds it. Luvly has crafted a 450-kilogram, ready-to-assemble electric car that can be distributed using a flat-pack shipping method. This year, the game-changing tech caught the eye of global automaker Stellantis, now exploring its use for future vehicles.

Mike Manchip

Founder & CEO, Anadue

As AI drives the future of mobility, Mike is one man leading the charge. Anadue is building a suite of AI agents, starting with virtual data analyst Ana who we sat down with last year. Using machine-learning algorithms and smart tools, Anadue helps micromobility and ride-hailing operators run smarter, smoother and more sustainable operations – keeping the wheels of the industry turning.

Hedi Mardisoo

Co-founder & CEO, Cachet

Hedi is committed to creating a smarter, safer platform economy. Her company Cachet has grown to insure over 250,000 vehicles, bridging the gap between shared mobility and traditional insurance to bolster rider safety and give operators a competitive edge.

Beccy Marston

Active Travel Commissioner for the UK West Midlands

Car-free for more than 16 years, Beccy doesn’t just talk the talk – she walks and wheels it. She kicked 2025 off as the newly appointed Active Travel Commissioner for the West Midlands and has since been set on breaking down barriers and closing inequality gaps to make cycling, walking, and wheeling truly accessible for all.

Yann Marteil

Co-founder & Managing Partner, Shift4Good

Yann steered Shift4Good to close a €220 million fund dedicated entirely to sustainable transportation, sending a clear message: sustainable mobility belongs on every VC’s radar.

Tekedra Mawakana

Co-CEO, Waymo

Tekedra is one of the most influential figures turning self-driving mobility into reality. Waymo is ticking off new markets week by week, with London set to be its first entrance into Europe. The tech isn’t just futuristic, it’s safer, cutting crashes with pedestrian injuries by 92% compared with human drivers.

Gordon McCullough

CEO, Research Institute for Disabled Consumers

With Gordon at the helm, the RiDC has been instrumental in exposing accessibility gaps in the micromobility industry. The Institute recently revealed that while half of disabled people in the UK believe shared micromobility could improve their lives, only 10% have used it – a wake-up call that the industry cannot ignore.

Sarah McMonagle

Director of External Affairs, Cycling UK

Sarah keeps the UK government pedalling toward its active travel promises – pushing for bigger investments, firmer timelines and safer, greener streets for all. Her voice never wavers when it comes to holding power to account and we hear it loud and clear.

Dawn Miller

Senior Adviser to NYC’s Chief Climate Officer,

New York’s e-bike revolution has a powerhouse behind it: Dawn Miller. As the city navigates its post-Covid micromobility boom, Dawn is ensuring e-bikes scale the right way – championing microhubs, safe charging stations and the city’s e-bike trade in programme for fewer trucks, cleaner streets and safer riders.

Simon Munk

Head of Campaigns & Community Development, London Cycling Campaign

For any London cycling story, chances are we turn to Simon for his take. A tireless advocate and trusted expert, he keeps the capital’s authorities steering in the right direction – and isn’t afraid to ring the bell when they wobble.

Meera Naran

Independent road safety campaigner

Meera is one of the UK’s – if not the world’s – most influential road safety campaigners. She relentlessly strives for a future with zero deaths on the road, and her moving address at the 4th Global Ministerial Conference in Marrakech left an indelible mark on all who heard it.

Lukas Neckermann 

Managing Director, Neckermann Strategic Advisors

Lukas is a leading voice on all things AV. This summer, he gathered hundreds of industry leaders at the European AV Summit in London to shape the future of autonomous mobility across transport, logistics, and defence.

Will Norman

London’s Walking and Cycling Commissioner

Would it be a Zag List without Will? Under his watch, London’s cycle network has topped 400 kilometres – now officially longer than the London Underground and proof that the city really can move on two wheels. 

Peter Norton

Author & Associate Professor, University of Virginia 

For 25 years, Peter has studied the legacy of LA’s 1925 Traffic Ordinance – the law that put cars before people. His research continues to shape how we understand modern mobility and rethink who our streets are really for, and we had the pleasure of speaking to him about it here.

Tom Nutley

Chief Revenue Officer, Urban Sharing 

Whether it’s acquisitions, tenders, legislation – Tom’s voice is one of the most sought-out in the industry. Whatever the micromobility news, if it doesn’t come with a Tom Nutley LinkedIn take then we don’t want it. We salute you, Mr Nutley.

Eran Ofir

CEO, Imagry

A globe-trotting tech executive with a knack for scaling businesses to acquisition, Eran now spearheads Imagry – the company teaching vehicles to drive without maps. With experience spanning Huawei, NEC and NCR, Eran is bringing commercial sharpness to Imagry’s vision-based AI.

Daiki Okai

Founder & CEO, Luup

Daiki is helping steer Japan’s shared micromobility revolution. Under his leadership, Luup has surpassed €100 million in total funding as it scales toward a 30,000-strong fleet by year’s end to meet surging demand – proof that small vehicles can spark big change in how city-goers move.

Kieran O’Regan 

Founder & Chief Growth Officer, About:Energy

Kieran is the battery brain behind About:Energy, the analytics company helping eVTOL makers turn electric ambitions into viable businesses. With experience advising mobility startups globally, Kieran is urging the sector to see batteries as the core of the business model.

Rich Pleeth

Co-founder & CEO, Finmile

It’s been a whirlwind year for Rich. The architect behind Finmile’s rapid rise, he’s secured millions in investment for the UK green logistics firm, driven the company’s US expansion, won awards across the board and harnessed AI to redefine sustainable e-commerce – putting Britain firmly on the green logistics map.

Sebastian Popp

CEO, nextbike

A nextbike veteran, Sebastian has spent the last decade rising to lead one of Europe’s largest bike share operators. With him at the helm, nextbike has celebrated countless milestones over the last year including 51 million trips in 2024, new tender wins and a brand-new production facility just launched in Poland.

Eva Raigo

CEO, Ampler

The woman behind the world’s first e-bike with USB-C charging. Since Eva’s appointment to CEO, Ampler has unveiled multiple e-bikes that can be charged using your standard laptop charger to bolster the convenience of cycling. Eva’s steady hand has guided the brand through a comeback built on trust, simplicity and smart design.

Christian Rood

Co-founder & CEO, LeydenJar

Christian is shaking up the lithium-ion battery space. This year, he led LeydenJar to secure €23 million to scale its silicon anode technology – said to boost battery capacity by 50% and slash CO₂ emissions by up to 85%.

Tiina Ruohonen

The brains behind MOVE21

Tiina launched the EU-funded MOVE21 project to help cities slash transport emissions by 30%. With the wrap up of the four-year initiative earlier this year, we tip our helmet to the woman who made it all happen.

Janette Sadik-Khan

Former Commissioner of the NYCDOT

Image credit: Wikimedia Commons

Few names command as much respect in transport as Janette’s. A trailblazer who transformed New York City’s streets, Janette’s name is one of the most cited answers in the final question of Zag’s Women Making Moves interviews: Who is one woman in the sustainable transport industry that inspires you?

Caroline Samponaro

Vice President, Head of External Affairs, Lyft Urban Solutions

For two decades, Caroline has been shaping safer streets. As Co-founder of Families for Safe Streets, she helped lower NYC’s speed limit to 25mph – a landmark win for road safety. Today, she brings that same drive to cycling, working with governments to weave world-class bike share schemes into the fabric of urban life to make streets safer and greener for all.

Barak Sas

Director, Mobility Business

Barak is Zag’s resident expert on autonomous mobility. From tracking self-driving ride-hailing rollouts to mapping the global autonomy race, he keeps us ahead of the curve – spotting the breakthroughs that will shape the future of the sector. 

Andrew Savage

VP of Sustainability, Lime 

Andrew is a founding team member of one of the world’s largest shared micromobility operators – which just broke the 1 billion trip milestone. The veteran has overseen the operator achieve four consecutive years of double-digit growth while slashing carbon emissions, proving that bold leadership can deliver both scale and sustainability.

Kevin Savage

Chief Operating Officer, Delivery Mates

When it comes to running a sustainable logistics operation, Kevin is certainly one to watch. Under his guidance, Delivery Mates continues to scale year-on-year sustainable deliveries whilst cutting carbon, showcasing that financial viability and sustainability can go hand in hand.

Brandon Schuh

Head of Specialty Insurance, Christensen Group

Our resident insurance sage. Brandon has a knack for finding what everyone else misses. He unpacks the fine print of every mobility story from micromobility lawsuits to autonomous vehicle liabilities and reveals where the real risks lie.

Caroline Seton

VP of Growth, admoai

Caroline sees mobility platforms as one of the most powerful untapped channels for advertising. That vision drove her to co-found admoai – an advertising network built specifically for mobility apps that’s unlocking new revenue streams for operators, boosting customer loyalty and completely transforming the media landscape.

Stuart Simpson

CEO, Vertical Aerospace

After leading giants like Royal Mail and Avast, Stuart is now bringing his precision to Vertical Aerospace. Since taking the CEO seat, he’s led the British eVTOL through its piloted flight programme and is charting a course toward certification and full-scale electric flight production in the UK.

Dan Sloat

Founder & President, Advanced Air Mobility Institute 

Dan was one of the driving forces behind the world’s first all-electric air race, but his efforts didn’t stop at the finish line. As Founder and President of the Advanced Air Mobility Institute, he continues to be a tireless advocate, working to educate and guide AAM towards a responsible future.

Henk Swarttouw

President, European Cyclists’ Federation

Henk is one of the cycling industry’s most respected figures. At Zag, he’s our go-to expert on what lessons European cities should take from one another to drive modal shift, boost road safety and decarbonise urban transport. His voice echoes across the continent – and we hold it in the highest regard.

Tian Yu

Founder & CEO, AutoFlight

From building the world’s first ready-to-fly electric RC planes to developing the award-winning E430, Tian has led innovation at every stage of aviation’s evolution. This year, AutoFlight’s CarryAll became the first eVTOL over one tonne to earn CAAC airworthiness certification while its passenger model Prosperity edges closer to commercial service.

Nhan Tran

Head of Safety and Mobility, World Health Organisation

Nhan is putting safe mobility at the forefront of global health. At the helm of WHO’s Safety and Mobility Unit, he’s shaping the evidence for resilient transport systems, advocating for stronger vehicle protections and pushing the bold action needed to save lives on roads worldwide.

Robin Tuluie

Founder & Chairman, PhysicsX

Robin has taken his Formula 1 engineering pedigree and channelled it into AI startup PhysicsX. The company applies advanced AI to tackle urgent industrial and climate challenges across the automotive, aerospace and semiconductor space. Under Robin’s guidance, PhysicsX is already nearing a $1 billion valuation.

Ali Onuralp Ünal

CEO, Tripy Mobility

Ali has quietly transformed Tripy into Turkey’s e-bike trailblazer. With exclusive ten-year city contracts and a target of one million users before the year is out, Ali is putting the profitable shared operator firmly on the micromobility map.

Mark Urbanowski

Principal Engineer for Micromobility, WMG, University of Warwick

Mark consistently delivers for the industry with Micromobility UK – the nation’s premier micromobility expo. This year, he helped unite hundreds of policymakers, advocates, manufacturers and logistics leaders to shape the future of transport, making the 2025 edition one of the best ones yet. The industry thanks you Mark.

Roni Utriainen

Traffic Engineer, City of Helsinki

Helsinki hit a major milestone in the past year: zero road deaths. Roni was one man at the heart of it, citing reduced speed limits, enforced camera systems and smart traffic management as the key contributors to safer streets. For a moment there, the whole world was watching Helsinki – and taking notes.

Karen Vancluysen

Secretary General, POLIS

Karen has served decades at the esteemed POLIS, ensuring sustainable mobility stays high on the European agenda. Fearless and outspoken in today’s politically divisive landscape, she sounds the alarm on populism and rising polarisation in transport debates, insisting that the future of mobility must rise above left versus right.

Elke Van den Brandt

Minister of Mobility, Public Works and Road Safety for the Brussels-Capital Region

Elke is a widely-acknowledged driving force behind Brussels’ transformation from a car-centric capital to a people-first city. From slashing default speed limits to 30 km/h to banning through-traffic in the historic centre – Elke’s monumental impact on the city is undeniable.

Joost Vantomme

CEO, Ertico–ITS Europe

Joost is the architect behind Europe’s biggest stage for Intelligent Transport innovation – the ITS European Congress. The event unites thousands from across the global smart mobility ecosystem to shape the connected, automated and sustainable transport systems of tomorrow. Last stop: Seville. Next stop: Istanbul.

Kenny Vercruysse

Founder & CEO, Hoppy

Kenny has steered Hoppy to becoming one of the few profitable shared micromobility operators worldwide. In 2024, the company closed with nearly €1 million in net profit, €2.2 million in EBITDA and €6 million in revenue – proof that shared micromobility can be a sound business.

Jill Warren 

Former CEO of the European Cyclists’ Federation, lifelong cycling advocate

Jill led the European Cyclists’ Federation for five years. Whilst it would take too long to list all the milestones that Jill spearheaded, the EU Declaration on Cycling, the PATH coalition, and the launch of Women in Cycling are a notable few. Hats off, Ms. Warren, the industry is deeply indebted to you.

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