Mobility advertising company admoai is forecasting revenue of between $1.5 million and $2 million in 2026 as it builds out its network across Europe and Latin America.
The company, founded by the team behind London’s e-bike operator Forest, is building an advertising platform for mobility operators that allows them to sell advertising through their apps and, increasingly, through physical assets such as ride-hailing vehicles and in-car screens.
Admoai launched in the third quarter of 2025 and says it has secured around $1 million in revenue so far this year. It expects the final quarter to contribute a significant share of its annual revenue as its business ramps up.
“We are going to sell between $1.5 million to $2 million in 2026,” Founder and CEO Ignacio Gutierrez told Zag Daily. “We expect to grow to $10 million by 2027.”
Admoai currently has around 10 mobility platform partners including ride-hailing company Cabify, transport app Moovit, bike-sharing operator nextbike, parking platform Simple Park and Forest.
Partners are spread across roughly six countries including the UK, Germany, Chile, Peru and Mexico. Latin America is currently at the core of admoai’s operations with Colombia due to follow next. In Europe, admoai also expects more countries to come online as the number of mobility platforms in each market grows.
Building mobility media
Admoai was founded around the concept of mobility media: the idea that mobility apps hold enough first-party data and daily user attention to function as a genuine advertising channel.
Gutierrez compares the opportunity with retail media, the industry built around platforms such as Amazon and Deliveroo turning their customer data and digital real estate into advertising inventory.
Admoai’s platform allows operators to sell advertising using their own platforms and first-party data, targeting users while they are actively planning or taking a journey. Gutierrez said mobility platforms offer advertisers both access to first-party data and extended periods of user attention.
“One mobility trip takes around 20 to 25 minutes,” he said. “So the exposure of the ad is quite high.”
Ads are typically visible for between 1.5 and two minutes during a journey, according to data from admoai, compared with a general advertising benchmark of around 1.5 to two seconds.
Gutierrez said the mobility media model provides mobility operators with an additional high-margin revenue stream.
“I’ve been in the mobility industry for 15 years and margins are very low,” he said. “A new revenue line to increase the margin of the business, that has high margins, is something really interesting for mobility companies.”
The company also reports interaction rates of between 3.5% and 5% across its campaigns.
Its formats include journey ads, sponsored locations and voucher campaigns. Journey ads are sold on a cost-per-trip basis and can combine several advertising formats during a single journey.
A voucher campaign, for example, could allow a restaurant to target passengers whose journey ends within a defined radius of one of its locations.
“We started with digital advertising but mobility media extends offline so we are now building those capabilities,” Gutierrez said. “Mutli-channel exposure for one brand during a single journey deepens the level of engagement brands can have with their customers.”
“In ride-hailing, for example, operators can manage branded cars, rooftop digital screens and tablets inside vehicles through Admoai and we can manage the whole operation from our system so partners only need to interface with one platform. That way you can track campaign performance and adjust ad delivery accordingly.”
Mobility operators can integrate the technology through a software development kit or application programming interface in around two weeks.
The commercial model varies by region. In Latin America, Admoai provides a 360-degree service covering technology, advice and advertising sales. In Europe, operators mainly buy the technology and retain responsibility for relationships with advertisers and agencies.
“We are the first to do this,” Gutierrez said. “You need to build a lot of capabilities and relationships to start working appropriately.”
Existing partner contracts are generally 12-month renewable agreements, although some early deals began with six-month terms. Gutierrez said there’s been no churn among its mobility partners so far.
Opening up the platform
The next stage of development is focused on making the platform easier to operate and expanding how advertisers can access its inventory.
Admoai is developing AI tools that can generate different versions of advertising creatives and automatically favour the best-performing versions during a campaign. It also plans to introduce programmatic buying through demand-side platforms and build a self-service platform for advertising agencies.
The longer-term aim is to allow agencies to buy audiences across multiple mobility platforms through a single system. That would give advertisers access to inventory from several operators without having to negotiate separate campaigns with each one.
“We want to standardise all of that,” Gutierrez said. “So you can run as a brand a campaign through different platforms.”
Admoai is planning to raise around €1 million this autumn, although Gutierrez said the company’s immediate focus remains on product and commercial growth.
He expects mobility media to develop into a substantial advertising market of its own and estimates it could reach $30 billion by 2030, following the same trajectory as the mass growth we’ve seen in retail media over the past decade.
